Moustaches in Advertising: Leatherman. They get it.

Not wanting to give the impression of overwhelming negativity via my scathing critique and exposé of Heineken, here’s an example of a moustache used well in advertising.

I’ve carried a Leatherman daily for almost a full decade. Yes, I’m completely serious. It is part of the dynamic moustached lifestyle to be ready for whatever comes your way, and if you have in your possession a knife, pair of pliers, bottle opener, scissors, screwdrivers of various sizes, a metal and wood file, a saw, and so on, you will be the epitome of preparedness (except that you will still need rope. More about that later). I have personally, with the aid of my Leatherman, saved damsels in distress from villains and rescued golden-haired children from the teeth of crocodiles. In the Nevada desert, no less. Damn reptiles know no bounds.

Although I currently carry a Leatherman Wave, I’m really considering switching to the Wingman, for obvious reasons. Enjoy.

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Moustached Poseurs: Heineken

I am rather outraged at the Heineken commercial portraying a moustached gentleman. In fact, it offends me so deeply that I will not embed the blasphemous contents thereof upon this site. You can click here. No, not the word ‘here.’ The period.

Why, you ask? Why would your humble narrator take such offense? Is it the spectacular moustache? Is it the fact that the moustache triumphs over muscle mass? Is it bare-knuckle boxing? Read on…

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Nevada Day Beard & Moustache Contest

Although ‘This Is Not A Moustache’ largely concentrates upon hirsute appendages of the upper lip, we recognize facial hair of all types and stand in solidarity with our brethren. Thus, we feel compelled to feature the following article.

Once a year, the Great State of Nevada celebrates the anniversary of statehood with parades, fireworks, and a beard & moustache contest.  The majority of this revelry takes place in Carson City, the state capital.

Robert gets the crowd worked up at Nevada Day 2010.

Last year, your humble narrator accompanied the hirsute gentlemen of Virginia City to this event. These men are serious about what they do. We met at 8 AM in the Corner Bar, where shuttles were waiting to take us to Carson City. The bearded denizens of Virginia City have won the award of ‘Most Bearded Community’ in this contest for many years – in fact, the walls of the bar where we met are adorned with Beard & Moustache plaques and awards.

Bill and Lil' Al prepare for the Contest.

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In Memoriam: Leonard E. Gilmore, 1926-2011

My grandfather was one hell of a guy. A Marine Veteran of World War II, recipient of the Purple Heart after the Battle of Okinawa, accomplished engineer and businessman, and a husband, father, and grandfather to a large family. In addition, he was known to sport a dashing moustache from time to time. I’ll miss him.

And on this sad note, I’m done posting family pictures. We’ll now return to our regularly scheduled programming.

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