Not wanting to give the impression of overwhelming negativity via my scathing critique and exposé of Heineken, here’s an example of a moustache used well in advertising.

I’ve carried a Leatherman daily for almost a full decade. Yes, I’m completely serious. It is part of the dynamic moustached lifestyle to be ready for whatever comes your way, and if you have in your possession a knife, pair of pliers, bottle opener, scissors, screwdrivers of various sizes, a metal and wood file, a saw, and so on, you will be the epitome of preparedness (except that you will still need rope. More about that later). I have personally, with the aid of my Leatherman, saved damsels in distress from villains and rescued golden-haired children from the teeth of crocodiles. In the Nevada desert, no less. Damn reptiles know no bounds.

Although I currently carry a Leatherman Wave, I’m really considering switching to the Wingman, for obvious reasons. Enjoy.